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Nike React

This project for Nike was a refresh for the fourth floor of their flagship store on 5th Ave. It features 8/20 framework shelving, and display elements made up from various colored foam.

Nike React | Andrew Wegman

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Nike React | Andrew Wegman
Nike React | Andrew Wegman
Nike React | Andrew Wegman
Nike React | Andrew Wegman
Nike React | Andrew Wegman
Nike React | Andrew Wegman
Nike React | Andrew Wegman
Nike React | Andrew Wegman
Nike React | Andrew Wegman
Nike React | Andrew Wegman
Nike React | Andrew Wegman
Nike React | Andrew Wegman
Nike React | Andrew Wegman
Nike React | Andrew Wegman

The walls had to be ridged to display product but also had to look like loose stacked foam sheeting

Nike React | Andrew Wegman
Nike React | Andrew Wegman